Developed in conjunction with a child psychologist, these board books focus on the main emotions experienced by very young children. Featuring non-gendered characters and avoiding stereotypical associations of color and emotion, each book introduces the child to the feelings raised by one emotion. Coping strategies are discussed where necessary.
* The books are designed with both neurodivergent and neurotypical readers in mind, for example, ‘When I Feel Loved’ includes examples of expressing affection without physical contact.
* Where relevant, coping strategies are modelled; in ‘When I Feel Scared’ the main character uses a flashlight to ease their fears and thinks happy thoughts to calm down.
* The books can be used to develop emotional intelligence from a young age, as the emotions are labelled and relatable experiences are used to help young children make connections between their emotions and what might trigger them.